Portmans

Portmans
Portmans
Clothing & Fashion-RICHMOND, VIC
Clothing & Fashion-Richmond, VIC
Portmans started over 60 years ago and evolved into what we know today. Now in 2010, Portmans are always thinking about what you want in a wardrobe. Giving you great quality in the hottest n..
658 Church Street, Richmond, Vic, 3121.
658 Church Street, Richmond, Vic, 3121.
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Portmans started over 60 years ago and evolved into what we know today. Now in 2010, Portmans are always thinking about what you want in a wardrobe. Giving you great quality in the hottest new looks is very important to Portmans. The Bloom family established Portmans in the 1940''s. Joseph Bloom and his sons were initially manufacturers, supplying women''s fashion to the retail market. It was in 1946 that they opened their first retail store in Victoria''s Swanston Street, Melbourne City. The Blooms were careful to set prices in the low to medium range - affordable fashion was the key to their foray into retail. The Portmans brand started to grow in the 1960''s within Victoria and expanded to become, in the early 80''s, the national chain it is today. In the 1980''s Portmans introduced the advertising positioning statement ''Get the Look'' and a logo that reflected the time. It was then that the ''Portmans Girl'' strategy was introduced, based on having one model/ girl represent the brand values - femininity, value, reliability, friendliness, success, youth, fashion and fun. The first Portmans Girl was Alison Brae, who remained so for about two or three years. From here Portmans changed the model/ girl every 12 to 18 months.

Portmans is the fashion destination for metropolitan girls who like to stay on top. For up-to-the-minute looks that are fast, fresh and ever evolving, Portmans has the fashion know-how that gets you going places. Portmans lives, works and plays in the inner city and with over 110 stores throughout Australia and New Zealand, you are never far from your next fashion fix.

Established in Melbourne in the 1940's, Portmans has become a style authority and arms you with the fashion inspiration to style up your own unique look. Portmans provides the ultimate outfit solutions and is coveted for its sharp tailoring, luxe knits and versatile essentials all topped off with lust-worthy accessories. Portmans' exceptionally chic take on dressing makes girls feel gorgeous and gives them the confidence to take on the world.

Portmans has a strong history of supporting Australian talent and over the years has recruited the likes of Alison Brahe, Miranda Kerr, Elyse Taylor, Abbey Lee Kershaw and Jess Hart. Portmans proudly supports the rise of girls who are going places and through its website uncovers and profiles the new guard of 'it' girls who are at the top of their game. If they've got it, Portmans are onto it.

Portmans' relaunched website is packed-full of exciting content and gives you exclusive access to the latest fashion news; top trends; inspiring shoots; sneak peeks behind the scenes; stylish girl's guides and of course all the must-have outfits from Portmans for the season.

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