The Outdoor Furniture Specialists

The Outdoor Furniture Specialists
The Outdoor Furniture Specialists
Retail Shopping-KEDRON, QLD
Retail Shopping-Kedron, QLD
The Outdoor Furniture Specialists pride ourselves on being the largest specialised outdoor furniture retailer in Australia. For over 25 years we've been helping our customers to create inspi..
PO Box 221, Kedron, Qld, 4031.
PO Box 221, Kedron, Qld, 4031.
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The Outdoor Furniture Specialists pride ourselves on being the largest specialised outdoor furniture retailer in Australia. For over 25 years we've been helping our customers to create inspirational outdoor living spaces for their homes. Whether you're creating an inspirational outdoor living space that overlooks a garden, suburbia, pool or beachside, you'll find your inspiration at The Outdoor Furniture Specialists.
A Message from the Founder & CEO Craig Davison

Welcome and thank you for taking the time to visit our franchising webpage. The Outdoor Furniture Specialists is a growing franchise group, with many benefits as a franchise opportunity. I am truly proud of the business model we have grown and developed over the last 20 years into one of the nation’s biggest specialists in outdoor furniture.
Open the door to a fresh new way of outdoor living. At The Outdoor Furniture Specialists (TOFS) we pride ourselves on being the only true outdoor furniture specialist retailer in Australia. We provide only quality outdoor furniture sourced from reputable local and international suppliers.
Our vast product range features both dining and occasional pieces in aluminum, timber, resin and wicker, as well as a variety of outdoor accessories including umbrellas, cushions and decoration pieces. We aim to complete the entire outdoor living experience for our customers.

Our product development team source the latest outdoor living trends from across the world to ensure our ranges are not only the most up-to-date, but remain the most innovative and cutting edge. Our customers expect contemporary outdoor furniture and accessories to perfectly complement their outdoor space and we the range and choice available.
Whatever the style, TOFS has the range to transform the best room in the house.

The Power of our Brand
Recognition: Consumers recognise the TOFS name and associate it with quality, service and competitive prices. As the franchise network grows, all franchisees gain value from this increased awareness.
Unique Selling Proposition: We are Australia's largest specialist outdoor furniture retailer, so we are often "top of mind" for consumers in the market for all things relating to outdoor and lifestyle furniture.
Strength in Numbers
Economies of Scale: Our ability to bulk purchase stock and distribute it throughout the franchise network yields a far lower cost to each franchisee than would otherwise be possible and hence an improved financial return.
Exclusive Ranges: As a result of our buying power, we are able to gain exclusive product lines from some of the best manufacturers and distributors both in Australia and Internationally.
Unique Franchise Opportunity
The structure of a TOFS franchise allows you to run your business to suit your needs, manage your staff and structure your business effectively.

Marketing
Some of the activities we utilise as a group are:
Television & Radio
We undertake significant and targeted advertising to ensure maximum exposure for our product lines on TV and Radio. We work closely with our media buyers to ensure our message reaches our target market to ensure maximum purchasing opportunities.
Online Activities
Our marketing team ensures we are up-to-date with all the latest trends and developments in the rapidly growing and evolving digital marketplace. Our online activities include but are not limited to:
Website, Social Media (Facebook, YouTube & Pinterest), Electronic Direct Mailer, Paid per click and display advertising.
Point of Sale Materials
We develop our own in-store 'Point of Sale', offering franchisees posters, ticketing solutions, banners and more. Our brand is important to us, and conveying a consistent message at a store level across Australia ensures that TOFS brand is synonymous with quality and style.
Print
Our marketing team produces yearly retail catalogues along with a quality in store magazine. We offer an agency style service, providing our franchisees with complete art and design, including press advertising and specialist catalogues on request.
Visual Merchandising
Our Head Office works with all franchisees to fit out their new store. The team collaborates with you to develop and strategically place products, highlighting and demonstrating particular products with the aim to increase overall sales, which includes furniture, homewares and accessories.

A Message from the Founder & CEO Craig Davison

Welcome and thank you for taking the time to visit our franchising webpage. The Outdoor Furniture Specialists is a growing franchise group, with many benefits as a franchise opportunity. I am truly proud of the business model we have grown and developed over the last 20 years into one of the nation’s biggest specialists in outdoor furniture.
Open the door to a fresh new way of outdoor living. At The Outdoor Furniture Specialists (TOFS) we pride ourselves on being the only true outdoor furniture specialist retailer in Australia. We provide only quality outdoor furniture sourced from reputable local and international suppliers.
Our vast product range features both dining and occasional pieces in aluminum, timber, resin and wicker, as well as a variety of outdoor accessories including umbrellas, cushions and decoration pieces. We aim to complete the entire outdoor living experience for our customers.

Our product development team source the latest outdoor living trends from across the world to ensure our ranges are not only the most up-to-date, but remain the most innovative and cutting edge. Our customers expect contemporary outdoor furniture and accessories to perfectly complement their outdoor space and we the range and choice available.
Whatever the style, TOFS has the range to transform the best room in the house.

The Power of our Brand
Recognition: Consumers recognise the TOFS name and associate it with quality, service and competitive prices. As the franchise network grows, all franchisees gain value from this increased awareness.
Unique Selling Proposition: We are Australia's largest specialist outdoor furniture retailer, so we are often "top of mind" for consumers in the market for all things relating to outdoor and lifestyle furniture.
Strength in Numbers
Economies of Scale: Our ability to bulk purchase stock and distribute it throughout the franchise network yields a far lower cost to each franchisee than would otherwise be possible and hence an improved financial return.
Exclusive Ranges: As a result of our buying power, we are able to gain exclusive product lines from some of the best manufacturers and distributors both in Australia and Internationally.
Unique Franchise Opportunity
The structure of a TOFS franchise allows you to run your business to suit your needs, manage your staff and structure your business effectively.

Marketing
Some of the activities we utilise as a group are:
Television & Radio
We undertake significant and targeted advertising to ensure maximum exposure for our product lines on TV and Radio. We work closely with our media buyers to ensure our message reaches our target market to ensure maximum purchasing opportunities.
Online Activities
Our marketing team ensures we are up-to-date with all the latest trends and developments in the rapidly growing and evolving digital marketplace. Our online activities include but are not limited to:
Website, Social Media (Facebook, YouTube & Pinterest), Electronic Direct Mailer, Paid per click and display advertising.
Point of Sale Materials
We develop our own in-store 'Point of Sale', offering franchisees posters, ticketing solutions, banners and more. Our brand is important to us, and conveying a consistent message at a store level across Australia ensures that TOFS brand is synonymous with quality and style.
Print
Our marketing team produces yearly retail catalogues along with a quality in store magazine. We offer an agency style service, providing our franchisees with complete art and design, including press advertising and specialist catalogues on request.
Visual Merchandising
Our Head Office works with all franchisees to fit out their new store. The team collaborates with you to develop and strategically place products, highlighting and demonstrating particular products with the aim to increase overall sales, which includes furniture, homewares and accessories.

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