Liquid Interactive

Liquid Interactive
Liquid Interactive
IT Services-FORTITUDE VALLEY, QLD
It Services-Fortitude Valley, QLD
We helped a new player in automotive join the ranks of the industry leaders. Four years ago, Isuzu UTE Australia was a new kid in the competitive world of consumer automotive. Now IUA has..
Level 1/324 Wickham St., Fortitude Valley, Qld, 4006.
Level 1/324 Wickham St., Fortitude Valley, Qld, 40..
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We helped a new player in automotive join the ranks of the industry leaders. Four years ago, Isuzu UTE Australia was a new kid in the competitive world of consumer automotive. Now IUA has one of the most effective automotive websites in Australia, and business is booming.
It's late 2013 and the LI elearning team are on Skype with Dr Mauricio Marrone from the Macquarie University Faculty of Business and Economics. Mauricio is a mellow and reasonable guy. He makes everything sound easy.

Converting coal seam gas to LNG was a world first, and there were going to be lots of production technicians and engineers running the plant who would have never have seen anything quite like it. So QGC wanted an online learning program to show them how to run this multibillion-dollar plant.

We wanted to go responsive, but that would have required a complete redesign of IUA's existing website. Was that possible in the time available? No. Was it necessary? Maybe, but it was hard to justify because we didn't have any mobile behaviour data. We couldn't definitively answer the question of whether or not customers would really make a high-value purchase like a car on their phones.

Even the greatest mountain is in the process of either being extruded from the earth, or being worn down by the elements.

With everything we do we make this choice: to create growth, or to allow decay.

Neither option is better than the other.

But we do make the choice, whether we notice it or not, about everything.
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