FNAC Group

FNAC Group
FNAC Group
Air Conditioners-CAIRNS, QLD
Air Conditioners-Cairns, QLD
Domain names are now an integral part of any business. Whether the use is primarily for email, a company website, or part of a marketing campaign anyone starting a business must secure a dom..
135 Lyons St, Cairns, Qld, 4870.
135 Lyons St, Cairns, Qld, 4870.
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Domain names are now an integral part of any business. Whether the use is primarily for email, a company website, or part of a marketing campaign anyone starting a business must secure a domain name. The difference between a domain name and other marketing expenses however is you are acquiring a presence which help future customers define you, not leasing one. Owning a premium domain has become expensive with the average price of a domain name hovering around anywhere between $5,000 and $20,000 however how expensive is this? The argument about why domains command so much value simply breeds from a lack of understanding about the value of the underlying asset, and possibly some jealousy. If your grandmother purchased a piece of oceanfront property 10 years ago for $100,000 and today it’s worth $500,000 would you question the value of the property? No, because real estate has a tangible, acceptable value in our heads. Domain names are property and although many of them are owned by astute investors who saw the future value of these assets and simply monetise them by serving ads (instead of adding value) the majority of these investors should never be criticised or defined as squatters but smart people who were in the right place at the right time.

Domain names are now an integral part of any business. Whether the use is primarily for email, a company website, or part of a marketing campaign anyone starting a business must secure a domain name.

The difference between a domain name and other marketing expenses however is you are acquiring a presence which help future customers define you, not leasing one.

Owning a premium domain has become expensive with the average price of a domain name hovering around anywhere between $5,000 and $20,000 however how expensive is this?

The argument about why domains command so much value simply breeds from a lack of understanding about the value of the underlying asset, and possibly some jealousy. If your grandmother purchased a piece of oceanfront property 10 years ago for $100,000 and today it’s worth $500,000 would you question the value of the property? No, because real estate has a tangible, acceptable value in our heads. Domain names are property and although many of them are owned by astute investors who saw the future value of these assets and simply monetise them by serving ads (instead of adding value) the majority of these investors should never be criticised or defined as squatters but smart people who were in the right place at the right time.

How much is a domain name worth?

Realistically a domain name can be worth any amount but most domain names sell for around $5,000 to $20,000 – premium domains, category killers and short domains however can easily command $100,000 or millions depending on a wide number of reasons. But let’s not talk about the value of individual domains per se but how a domain name compares to the cost and value of traditional media. Let’s put a $10,000 domain in perspective to traditional media.

Billboard Advertising

Billboard Advertising is some of the most expensive advertising around. In New York City, for example, a rotary bulletin can cost you anywhere from $35,000 to over $600,000 a WEEK according to Clear Channel’s online rate card.

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