Petersen Levy & Associates PTY LTD

Petersen Levy & Associates PTY LTD
Petersen Levy & Associates PTY LTD
Business Consultants-BARDON, QLD
Business Consultants-Bardon, QLD
Petersen Levy & Associates are consultant specialists to the Textile, Clothing, and Footwear Industry (TCF). Few management consultants in Australia have the depth of experience and knowledg..
20/95 COOLIBAH ST, Bardon, Qld, 4065.
20/95 COOLIBAH ST, Bardon, Qld, 4065.
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Petersen Levy & Associates are consultant specialists to the Textile, Clothing, and Footwear Industry (TCF). Few management consultants in Australia have the depth of experience and knowledge of the TCF industry.
Innovation and Insight lead to Success in the Textile, Clothing, and Footwear Industies

In July 1972, Philip Levy recognised there was room in the clothing market for a low cost, all-purpose men's short, one that would wholesale for $1.33 and retail for $1.99 making it the cheapest short on the market at that time in Australia.

So through his company, Edward Fletcher & Co. Philip Levy created and began to manufacture the "Stubbies" short. The garment went into direct competition with the existing,more expensive "King Gee" short and won hands down.

On a Thursday evening in late July 1972 the first Stubbies television commercial went to air. By Saturday afternoon 50,000 pairs of Stubbies had been sold in the Brisbane metropolitan area. By the end of the first month 250,000 pairs had been sold and for the 1972 year unit sales went over the million mark.

No other apparel product has been as successful in Australia's history.

At the height of popularity in the late 1970's and early 1980's, unit sales of Stubbies reached 4.75 million annually. Over 300 million units have now been sold and exported worldwide.

Stubbies were first exported to the U.S.A. in 1976, New Zealand in 1977 and this was followed by further exports to Japan and Europe.

Philip Levy not only established the Stubbies Clothing Co Pty Ltd in Australia, he went on to become Chief Executive of Stubbies U.S.A. Ltd in San Francisco, U.S.A. for some (9) years.

Experience Counts

When it comes to success in the apparel industry, experience counts. Philip Levy is now available to share his experience and insight with you, positioning you to reap the rewards of his knowledge. Remember, the Stubbies Clothing Co Pty Ltd success story is just one of many in Philip Levy's 32 years in the industry around the world.

Marketing, human resources and corporate planning (including exporting and importing), financial and business planning, company restructuring and developing country TCF specialist are Philip Levy's other areas of success.
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